Within the past few years, these terms have found their way into just about every magazine, newspaper, website and marketing campaign in Western Culture. After decades of neglect and oppression, these terms have tugged, pushed, and pulled their way back into the consciousness of the mass western population. They are used as verbs, nouns, and adjectives. They are sleek and sexy. They are the new “Who’s Who” of the glamour world and counter-culture movement. They are a lifestyle. They are powerful.